Y ENTERTAINMENT

VISION

To enjoy the moments, refine the purpose, create a contemporary design, and get the Tower of Babylon completed.

MISSION

To use authenticity as a driving force for disrupting the status quo and designing experiences that leave timeless impressions. Catalyzing technology, creativity, entrepreneurship, diversity and inclusion to empower and lead the way into a friendlier future for humankind.

Operationally, we are an entrepreneurial R&D deep tech venture, evolving as a lean, fully remote, international, and ethical business. Thriving on creativity, we iterated into our current state from a boutique marketing and PR company, incorporated in London in 2013. Strategically, our focus is on facilitating digital transformation of creative and luxury industries, while our R&D activities concentrate on building Web 3.0 with a focus on artificial intelligence, alongside quantum computing and blockchain technology, particularly asset tokenisation. Moreover, we believe in maintaining a fine balance between theory and practice, a principle reflected in our commitment to transferring knowledge from academic and other knowledge-based institutions into industry. Our passion for human potential underpins our strong commitment to talent development.

HISTORY

Our journey began in 2013 in London's City of Westminster, when the company was incorporated at Ingestre Place in Soho, thriving on the area's creative energy. We subsequently moved to Mayfair, one of the world's most affluent areas, where we gained valuable insights into the luxury market and honed our expertise in luxury branding. Today, we are based in the historically rich and culturally diverse city of Liverpool, whose UNESCO World Heritage-listed waterfront and status as a European Capital of Culture in 2008 have given us a deep understanding of the local market and culture. This unique perspective allows us to operate effectively locally, nationally throughout the United Kingdom, and internationally, especially given that we deliberately strive to operate fully remote.

PEOPLE

At Y Entertainment, we adhere to the principles of diversity and inclusion and are guided by research that highlights the significant impact it has on fostering innovation, creativity, and success. In our efforts to build a highly competent and diverse team, we actively seek professionals from a wide range of backgrounds, cultures, ages, abilities, and experiences, and provide support and development opportunities for women in leadership positions. Our team-building efforts extend locally, nationally, and internationally, and we actively participate in various national and international government programmes.

VALUES

We are driven by curiosity, truth, kindness, respect, optimism, and sustainability. These values serve as the foundation of everything we do, and shape the way we interact with our stakeholders – clients, employees, the community and others.

CURIOSITY. Our innate curiosity drives us to continuously seek out new knowledge, perspectives, and experiences. This helps us to stay at the forefront of industry trends and advancements and to develop innovative and creative solutions.

TRUTH. We believe in honesty, accuracy, and transparency in all that we do. Our commitment to truth helps us to build trust and credibility with our stakeholders and to maintain the highest ethical standards.

KINDNESS. Kindness is at the heart of our culture, and we believe in treating others with empathy, compassion, and generosity. This helps us to foster positive relationships with all the stakeholders and to create an inclusive and supportive work environment.

RESPECT. We value diversity and inclusivity, and strive to treat all individuals with respect, regardless of their background or beliefs. Our commitment to respect helps us to create a culture that embraces diversity and promotes equality.

OPTIMISM. Our optimistic outlook on life and the future helps us to approach challenges with a growth mindset, positive attitude, and to continuously strive towards our vision of creating experiences that leave immortal impressions.

SUSTAINABILITY. We believe in reducing our environmental impact, promoting sustainable practices, and being responsible stewards of the planet for future generations. Our commitment to sustainability helps us to create a greener and more sustainable future, while ensuring that our business operates in an ethical and responsible manner.