VISION
To enjoy the moments, refine the purpose, create a contemporary design, and get the Tower of Babylon completed.
MISSION
To use authenticity as a driving force for disrupting the status quo and designing experiences that leave timeless impressions. Catalyzing technology, creativity, entrepreneurship, diversity and inclusion to empower and lead the way into a friendlier future for humankind.
COMPANY OVERVIEW
Y Entertainment is a forward-thinking entrepreneurial venture operating as a premier boutique marketing company. We specialize in servicing high-end luxury brands, with a proven track record of success. Our focus is on helping clients create experiences that elevate their reputation. We understand the importance of establishing a strong brand identity and work closely with clients to ensure that every aspect of their marketing aligns with their brand values and goals. Our expertise lies in identifying and engaging unique professional audiences, especially from creative industries.
At Y Entertainment, we leverage our academic knowledge, creative approach to identifying and engaging with unique audiences, and expertise in creating high-end experiences for end consumers. Our goals include increasing our client and network base, diversifying our team, reducing our carbon footprint, forming partnerships with academia and various relevant organizations, and achieving high customer satisfaction. We prioritize diversity and inclusion in our team-building efforts, implement sustainable practices in our business operations, and help design experiences that leave a lasting impression on our clients and their audiences. By working towards these goals and implementing these strategies, we will continue to innovate within the technology, creative and luxury industries we operate in while creating a friendlier future for everyone.
VALUES
At Y Entertainment, we are driven by our values of curiosity, truth, kindness, respect, optimism, and sustainability. These values serve as the foundation of everything we do, and shape the way we interact with our clients, employees, and the community.
CURIOSITY. Our innate curiosity drives us to continuously seek out new knowledge, perspectives, and experiences. This helps us to stay at the forefront of industry trends and advancements and to offer innovative and creative solutions to our clients.
TRUTH. We believe in honesty, accuracy, and transparency in all that we do. Our commitment to truth helps us to build trust and credibility with our clients and partners and to maintain the highest ethical standards.
KINDNESS. Kindness is at the heart of our culture, and we believe in treating others with empathy, compassion, and generosity. This helps us to foster positive relationships with our clients, employees, and the community, and to create an inclusive and supportive work environment.
RESPECT. We value diversity and inclusivity, and strive to treat all individuals with respect, regardless of their background or beliefs. Our commitment to respect helps us to create a culture that embraces diversity and promotes equality.
OPTIMISM. Our optimistic outlook on life and the future helps us to approach challenges with a positive attitude, and to continuously strive towards our vision of creating experiences that leave immortal impressions.
SUSTAINABILITY. We believe in reducing our environmental impact, promoting sustainable practices, and being responsible stewards of the planet for future generations. Our commitment to sustainability helps us to create a greener and more sustainable future, while ensuring that our business operates in an ethical and responsible manner.
PEOPLE
At Y Entertainment, we adhere to the principles of diversity and inclusion and are guided by research that highlights the significant impact it has on fostering innovation, creativity, and success. In our efforts to build a highly competent and diverse team, we actively seek professionals from a wide range of backgrounds, cultures, ages, abilities, and experiences, and provide support and development opportunities for women in leadership positions. Our team-building efforts extend locally, nationally, and globally, and we actively participate in various government and international programs.
We also seek to stay at the forefront of industry advancements and research by forming partnerships with academia and organizations in various industries and leveraging the expertise of our advisors with PhDs. Our talent development approach, through apprenticeships and internships, brings us fresh ideas and unique perspectives while offering hands-on experience and training to young people entering the job market.
HISTORY
Our journey can be traced back to the heart of Soho in 2013, amidst the vibrant energy of its Ingestre Place. It was here that we drew inspiration for our brand, in the creative fervor of the area. Subsequently, we made the move to the upscale neighbourhood of Mayfair in London, where we honed our expertise in luxury branding, and gained invaluable insights into the world of luxury. Today, we are based in the historically rich and culturally diverse city of Liverpool. The city's UNESCO World Heritage-listed waterfront, and its status as a European Capital of Culture in 2008, have provided us with a deep understanding of the local market and culture. This allows us to offer our clients a truly unique and unparalleled perspective on the industry, as we serve clients throughout the United Kingdom.