In today’s digital-first world, a powerful digital marketing strategy is a business essential. For our company it is key to reaching new markets, standing out and building lasting relationships with customers. With this in mind, we yet again partnered with Practera, to collaborate with The University of Nottingham student consultants Zoe Laver, Isabelle Grandage, Manasvi Gurung, Charlotte Kemp, Dominic Davidson, and Jasmine Sachdeva, who helped us to prepare better for the global launch of our innovation, Shakesphere 3.0.
In today’s digital-first world, a powerful digital marketing strategy is a business essential. For our company it is key to reaching new markets, standing out and building lasting relationships with customers. With this in mind, we yet again partnered with Practera, to collaborate with The University of Nottingham student consultants Zoe Laver, Isabelle Grandage, Manasvi Gurung, Charlotte Kemp, Dominic Davidson, and Jasmine Sachdeva, who helped us to prepare better for the global launch of our innovation, Shakesphere 3.0.
We turn setbacks into strategy refinement and growth. After applying for the same Innovate UK call twice, second time with an improved application, where we addressed all the feedback received from the previous one, and still receiving a much lower score, it was time for a review and refinement of our strategy. We are tremendously grateful to Practera, who are becoming an increasingly important part of this strategy and have brokered yet another project for us, this time with the University of Westminster. Our team of student consultants, Haresa Habibur, Gurneet Virdi, Nikita Mistry, Nathaly Olmedo, Hitarth U., and Alexandru Iurea, analysed our past grant funding applications and future opportunities for us in 2025.
